Google is facing a $5 billion class-action lawsuit in the United States for tracking Chrome users even while they are in Incognito mode. Now, Google has been trying for some time to dismiss this $5 billion case, claiming that it should be common knowledge among Chrome users that “incognito does not mean invisible.” In response to the lawsuit, Google is redesigning the Incognito tab on Google Chrome, which will now clearly explain ‘what incognito does’ and ‘what incognito does not do.’
According to TechDows, the Canary version of Chrome for Android includes a new Chrome Incognito mode appearance. Google expressly notes that using Incognito does not make you invisible online and that websites can tell when you visit them. It also indicates that businesses or schools can monitor web traffic and that internet service providers can monitor web traffic.
When comparing the new and old designs, Google appears to have eliminated the toggle option for blocking third-party cookies. Google is anticipated to push out its revamped Incognito mode across all platforms, not just Android, very soon.
The complaint accuses Google of engaging in a “pervasive data tracking business,” and US District Judge Lucy Koh previously stated that “Google did not tell users that Google engages in the alleged data collecting while the user is in private browsing mode.”
Google explained what incognito mode does: “‘Incognito mode’ simply allows users to browse on Chrome without their internet browsing activity being saved to their browser or devices.”
In terms of online ads, it is well known that incognito mode has nothing to do with ad tracker blocking. Even if you use Incognito mode to browse the internet, online advertisements and trackers will still follow you.