Apple’s iPhone 13 and new Apple Watch are set to debut virtually on September 14th.

With a potentially big portfolio of items to show off, the internet giant's most high-profile event of the year will stay virtual.


Apple’s next event will take place on September 14 at 10 a.m. PT, during which the company is expected to announce its next slate of gadgets, including the seventh-generation Apple Watch and a new iPhone, according to the company. The event, like all previous ones in the last year and a half, will be totally online, owing to the ongoing concern over the coronavirus epidemic.

The phrase “California streaming” appears on Apple’s invitation. It displays a neon outline of the Apple logo atop a mountain range silhouette.

The company’s spectacular event is it’s most important of the year, launching its holiday product selection. Apple announced its latest Apple Watches, iPads, iPhones, and Mac computers in three separate product releases in the second part of last year. Apple’s sales and profit soared as a result of the new releases, which set new revenue records for the company’s iPhones, iPads, and Mac computers.

It’s unknown what goods Apple will unveil, or whether it will follow its strategy of holding many events in the second half of last year. It’s almost certain that the iPhone 13 will make a debut. It’s also possible that the speculated Apple Watch 7 will be released.

Last year, though, each new introduction had its own spotlight. The iPhone 12, in particular, sparked a rush of upgrades, thanks to its new 5G wireless connectivity and redesigned physical appearance. Patrick Holland dubbed the iPhone 12 one of our highest-rated phones of all time in his review before its release last year. He noted that the iPhone 12 has “5G compatibility, a new striking design, enhanced cameras, and four different models, all of which combine to make the iPhone 12 an absolute unit.”

Apple’s PCs were also a standout last year. Last October, Apple began a major technological change by replacing the microprocessing brains in its MacBook Air and MacBook Pro laptops, as well as its Mac Mini desktop computers. Apple had decided to forego chips made by industry behemoth Intel in favor of technologies developed by the same people who make the iPhone’s microprocessors. Apple’s new M1 CPUs, as they’re known, have been welcomed by critics such as Dan Ackerman, who commended the device’s speed and battery life. Customers enjoyed them as well, according to Apple, helping to propel Mac sales to new highs.

This fall, Apple is likely to unveil the next iteration of its homegrown chip, speculated to be called the M1X. This new technology is expected to assist Apple in weaning even more of its computers away from Intel CPUs. Apple has stated that it will continue to offer Intel-powered Mac computers alongside its newer technologies for at least another year.

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